Building Business Relationships

Research shows that even with the best products and business practices, strong relationships are required for any business to succeed in the marketplace. It is therefore essential that effective relationships are built at all levels between management teams, business colleagues, customers and suppliers. This programme enables participants to fully understand their communication style so they can develop practical skills and approaches to turn any relationship problem into a productive partnership.


  • Create solutions to address any business communication issues.
  • Identify your own individual communicating style and recognise the styles of people you interact with.
  • Recognise varying human behaviour patterns and the impact these have on communication.
  • Explore the importance of beliefs and values within the communication process.
  • Identify the 3 key negotiation styles.
  • Identify your individual influencing style and the impact of this style on negotiation.
  • Discuss the most emotionally intelligent response to a given business relationship issue.
  • Explore the skills of relationship building in a simulated exercise.
  • Recognise the specific needs of the customer and how to fulfil this expectation.

Length of course: 2 days

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